President Franklin D. Roosevelt famously said, "The only thing we have to fear is fear itself." We think this statement holds true with emerging Generative AI solutions. Let’s not fear the impact of Generative AI on the future or the present, but look it squarely in the eye and ride the wave of enabling technology that stands to enhance our creativity and inspire better work.

Generative AI can serve as a powerful tool for brainstorming, sparking innovative ideas and pushing creative boundaries. It provides a fresh perspective and can inspire us to think outside the box. But it’s still a tool, like Photoshop, Illustrator or Grammarly. And understanding and implementing these tools, merging AI with our human skills, creativity and instincts, have the potential to drive outcomes that we never thought imaginable.