Media Planning and Buying
Media planning and buying is all about determining the best combination of advertising or marketing assets to deliver, for the greatest reach, on which media platforms, for how much budget. This combination of variables works in concert to deliver effective marketing campaigns to your prospects.
Working in alignment with your marketing strategy, we'll review your available assets or help develop what you need, map out the best platforms, and negotiate the best price for ad or asset placement. Whether it's programmatic or content syndication, we'll take the complexity out of the process, connect you with your target audience and provide you with meaningful analytics.
- Audience research/persona development
- Overall plan development
- RFP development and distribution
- Spend tracking
- Buyer/seller communications
- Analytics and reporting